Lori Friedman

Senior Director, TV Investment

Lori Friedman is a Senior Director at Bully Pulpit International (BPI), where she leads the TV Investment team and oversees TV placement for several of BPI’s major clients. 

With nearly four decades of experience buying linear TV in both New York and Detroit, Lori has worked with political and non-political clients throughout her career, including the team behind the single largest political TV buy in history.  

Prior to BPI, Lori worked at multiple traditional agencies, placing local TV and radio on behalf of well-known accounts including General Motors, Molson Beer, Six Flags, UPS Store, Mazda, McDonalds, and many others. 

A born and bred New Yorker and SUNY Albany graduate, Lori now calls Detroit home with her husband and their 105-pound Shiloh Shepherd, Jasmine. Together, they have 28 nieces and nephews, with 17 spouses to them, and 16 great-nieces and nephews.