Sarah Lines

Managing Director, Message House BPI

Sarah Lines is a Managing Director at Bully Pulpit International (BPI), with over two decades of experience advising in brand, marketing, and corporate communications strategies. She is highly skilled in generating insights across both internal and external audiences, leveraging qualitative and quantitative research to help shape her thinking.

Before joining BPI, Sarah was Strategy Director at OMD UK, where her work earned several industry awards. In this senior client-facing role, she led strategic planning across a diverse portfolio of clients. Her experience spans a wide range of sectors, including healthcare, the public sector, telecommunications, financial services, FMCG, automotive, and the charity sector.